The Content Strategy That Converts: 5 Essential Steps for Generating Leads From Your Content

Dan Martell
2 min readJul 15, 2019

When I started Flowtown, a marketing Saas product I built in San Francisco, over a decade ago… there was one thing I knew we had to do right:

Content marketing.

So I built out this epic content strategy that grew to 350,000 unique views per month. What a difference that made! Then I did it all over again with… and with my current coaching business.

After doing it so many times — from scratch — I’ve learned a lot about what to do… and what to do.

I see business owners getting this wrong all the time… They pump out content that just doesn’t work to drive sales, because the strategy is broken.

I want to fix that. So I’ve recorded a new episode to show you a whole new 5-step framework for getting the biggest results out of your content even when spending the least amount of time.

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It seems simple… but the best strategies are. That’s why they work! Just focus on these 5 steps to sharpen your content marketing game:

  1. Start with your ICP
  2. Five Frustrations
  3. Teach to Solve
  4. Offer a Bribe
  5. Write for You

I know marketers who repeat the phrase “Content is king” like it’s their mantra. It’s true, but it’s only painting half the picture.

Content is king because it builds brand awareness, provides value upfront, can rank in Google, gets shared online, and provides visitors an entry point to your business.

But just because content is king, that doesn’t mean it’s your solution.

More than 75% of blog visitors leave and never return. Building an effective strategy is what keeps those visitors coming back for more and turns them into high-quality leads.

Once you have this strategy in place, the content can convert. But without the strategy, you’re just providing free entertainment for the world.

You’ve got to cut through the noise.

Check out the latest episode , and don’t forget to drop a comment to let me know which of the 5 steps resonated with you most.

Dan Martell has advised more startups than his hometown has people and teaches startup founders like you how to scale. (Get the free 3 videos to grow your business here.) He previously created, raised venture funding for and successfully exited two tech startups: Flowtown and You should follow him on twitter @danmartell for tweets that are actually awesome.

Originally published at on July 15, 2019.



Dan Martell

I coach ambitious software founders | Award-winning angel investor / 5x founder with 3x exits | Speaker | Proud Father.