The 5 Principles Of Creating Highly Compelling Customer Case Studies.

I used to be afraid of using case studies in my business.

Now I literally use HUNDREDS to grow SaaS Academy.

So why did I refuse to use case studies back in my early days?


#2 I wanted to respect my customer’s privacy.

But I’ve come to realize the POWER of this simple principle:

Show, don’t tell.

If prospects don’t know the results that you deliver, they can’t evaluate the value you offer.

I’ve used case studies to help clients…

Grow to $100M+ in ARR.
And raise over $400M in investor capital

Case studies are POWERFUL.

In this week’s video, I walk you through the 5 principles of creating solid case studies.



I also want to give you the EXACT questions to ask so you get emotional, compelling answers…

The right steps to create a powerful case study…

And where (and how) to use it on your website.

You can download the Case Study Creator™ HERE.

Dan Martell is a serial entrepreneur, an investor in 40+ startups like Intercom, Udemy, and Unbounce and the creator of SaaS Academy, helping over 800 B2B SaaS founders scale faster. He’s founded five SaaS companies and successfully exited three of them. If you want to scale faster without hitting the usual roadblocks, make sure to follow him on Youtube, Facebook, Instagram, LinkedIn & Twitter.

Join his exclusive Scaling SaaS Founders Facebook Group.

Originally published at on February 07th, 2022.



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Dan Martell

I coach ambitious software founders | Award-winning angel investor / 5x founder with 3x exits | Speaker | Proud Father.