How Lane Merrifield Built The First Billion-Dollar SaaS For Kids
“If it doesn’t matter to an 8-year-old, it doesn’t matter.”
Back when social media was barely a thing.
And when Zuckerberg was still coding in Harvard.
Lane Merrifield was on a mission to change the world…
His mission:
Take care of kids. And create a safe place for them online.
And that’s how Club Penguin was born.
Lane and his team knew they were onto something magical from the beginning.
Because within just 3 months they were already profitable.
And suddenly, this internet game (built on flash) was getting attention from kids all over the world…
Lane went all in.
He took out a line of credit on his home…
And within a year they were one of the top-ranking sites in the world for kids 8–14…
After 18 months they were at 180 employees.
Talk about scale!
Soon, they were hitting around $40m in ARR without the infrastructure to keep up.
That’s when they got an offer from Disney with a number that’ll inspire you.
Click here to watch my latest video where Lane and I deep dive on all the details of Club Penguin and what he’s doing now.
Discover the #1 thing that is holding back your growth & create a 3-step action plan to overcome it ASAP: Schedule your free growth session today!
In the video you’ll hear us talk about:
- The Club Penguin Exit Numbers
- Selling To Key Decision Makers (Parents)
- Writing $5m Monthly Cheques To Strategic Partners
- Breaking IBM Hardware
And a ton more.
If you’ve ever wondered what the end game looks like for mass adoption of a SaaS, this is it.
Building A SaaS For 350 Million Kids W/ Lane Merrifield
P.S. Prefer audio? Subscribe to the Growth Stacking Show directly on Apple Podcasts or Spotify and make sure to leave a rating and review if you find the show helpful.
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Dan Martell is a serial entrepreneur, an investor in 40+ startups like Intercom, Udemy, and Unbounce and the creator of SaaS Academy, helping over 500 B2B SaaS founders scale faster. He’s founded five SaaS companies and successfully exited three of them. If you want to scale faster without hitting the usual roadblocks, make sure to follow him on Youtube, Facebook, Instagram, LinkedIn & Twitter.
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Originally published at https://www.danmartell.com on September 27th, 2021.
