Measuring Impact: 5 Steps to Build a Business That Drives Positive Social Change

Hate to break it to you, but it’s not all about money.

I mean it.

Here’s an example…

One of my coaching clients recently hit a milestone that we’ve been working towards for years:

$1M per month in profit.

After 9 years of hard work, he turned that dream into a reality. HUGE achievement! But instead of celebrating, the next question that came was…

“What was the purpose? Why am I doing this? If we make more money as a company… what’s the point?”

Today I want to share with you how you can create a social impact through your business.

You can continue doing what you do best AND change lives, better the world, and help the people you want to help most.

I promise you, it’ll be more satisfying than any dollar amount in your bank account.

Exclusive Download: Impact Giving Flywheel™ — Align Your Team, Activate Your Partners and Add More Passion To Your Work While Having an Impact on The World We Live In

Running a business that cares about social change is incredibly rewarding. But it takes some thought. These are the 5 points I’d encourage you to consider:

  1. Connect Your Core
  2. Select The Give
  3. DIY vs Partner
  4. Partner Path
  5. Influence & Inspire

There is SO MUCH MORE to the business game than just generating wealth.

To me, it’s about having a greater capacity to give back to the world.

With my first company, Spheric, we used to donate to Kiva, a charity that supports businesses in 3rd world countries with interest-free microloans.

Now I have my Creators program that helps at-risk youths.

These outlets for social impact have meant far more to me than the money I have earned.

It makes it all worthwhile.

But you can’t just throw your money at the first charity you see. You’re still a business and there is a process to maximizing your social impact while balancing your financial responsibilities.

Start by watching the video here.

It’s how my business-brain deals with the topic of charity, social impact and giving back to the world when you’re still a responsible SaaS founder.

Let’s talk in the comments.

P.S. Prefer audio? Subscribe to the SaaS Growth Stacking Show directly on Apple Podcasts or Spotify and make sure to leave a rating and review if you find the show helpful.

Dan Martell has advised more startups than his hometown has people and teaches startup founders like you how to scale. (Get access to all my latest business hacks.) He previously created, raised venture funding for and successfully exited three tech companies: Spheric, Flowtown and You should follow him on twitter @danmartell for tweets that are actually awesome.

Originally published at on July 20, 2020.




I coach ambitious software founders | Award-winning angel investor / 5x founder with 3x exits | Speaker | Proud Father.

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Dan Martell

Dan Martell

I coach ambitious software founders | Award-winning angel investor / 5x founder with 3x exits | Speaker | Proud Father.

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