Measuring Impact: 5 Steps to Build a Business That Drives Positive Social Change
Hate to break it to you, but it’s not all about money.
I mean it.
Here’s an example…
One of my coaching clients recently hit a milestone that we’ve been working towards for years:
$1M per month in profit.
After 9 years of hard work, he turned that dream into a reality. HUGE achievement! But instead of celebrating, the next question that came was…
“What was the purpose? Why am I doing this? If we make more money as a company… what’s the point?”
Today I want to share with you how you can create a social impact through your business.
You can continue doing what you do best AND change lives, better the world, and help the people you want to help most.
I promise you, it’ll be more satisfying than any dollar amount in your bank account.
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Running a business that cares about social change is incredibly rewarding. But it takes some thought. These are the 5 points I’d encourage you to consider:
- Connect Your Core
- Select The Give
- DIY vs Partner
- Partner Path
- Influence & Inspire
There is SO MUCH MORE to the business game than just generating wealth.
To me, it’s about having a greater capacity to give back to the world.
With my first company, Spheric, we used to donate to Kiva, a charity that supports businesses in 3rd world countries with interest-free microloans.
Now I have my Creators program that helps at-risk youths.
These outlets for social impact have meant far more to me than the money I have earned.
It makes it all worthwhile.
But you can’t just throw your money at the first charity you see. You’re still a business and there is a process to maximizing your social impact while balancing your financial responsibilities.
It’s how my business-brain deals with the topic of charity, social impact and giving back to the world when you’re still a responsible SaaS founder.
Let’s talk in the comments.
Dan Martell has advised more startups than his hometown has people and teaches startup founders like you how to scale. (Get access to all my latest business hacks.) He previously created, raised venture funding for and successfully exited three tech companies: Spheric, Flowtown and Clarity.fm. You should follow him on twitter @danmartell for tweets that are actually awesome.
Originally published at https://www.danmartell.com on July 20, 2020.