How To Write A Brand Story Investors Can’t Ignore

An Coppens is a name to keep an eye on (if you’re not already).

Through her SaaS, she’s building the metaverse for work.

Digital remote workplaces.

It’s awesome stuff.

As you can imagine, she’s a pretty creative thinker who’s never been restricted by any particular box.

In our 1:1 coaching call, An asked a great question:

“How can I attract investors while wearing so many hats?”

As a SaaS founder, you know the feeling…

You’re wearing the marketing hat.

The CEO hat.

Maybe even the developer hat.

We talked about…

The importance of a narrative arc for investors.

Moving from services to SaaS.

And why so many successful SaaS companies began as consulting businesses.

Listen in on our conversation:

Perfect the story you’re telling investors. Book a FREE Growth Session with my team today!

Attracting investors often depends on the STORY you develop.

I give An very specific wording to use that you can use for you SaaS, too.

If you want my team’s insight on the story you’re telling potential investors, we’d be happy to help.

Book a 100% FREE Growth Session to speak with my team today.

Dan Martell is a serial entrepreneur, an investor in 40+ startups like Intercom, Udemy, and Unbounce and the creator of SaaS Academy, helping over 800 B2B SaaS founders scale faster. He’s founded five SaaS companies and successfully exited three of them. If you want to scale faster without hitting the usual roadblocks, make sure to follow him on Youtube, Facebook, Instagram, LinkedIn & Twitter.

Join his exclusive Scaling SaaS Founders Facebook Group.

Originally published at https://www.danmartell.com on March 28th, 2022.

--

--

--

I coach ambitious software founders | Award-winning angel investor / 5x founder with 3x exits | Speaker | Proud Father.

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

Business GreenHouse: Creating a Global Ecosystem of Entrepreneurs

Melanie Sutherland of Body Co Health & Wellness: 5 Things You Need To Know To Create a Highly…

8 VC Insights from the Genesis of Benchmark Capital

Founder Stories: An Unleashed Q+A with Stephen Bourke, Co-Founder and Chief Strategy Officer at…

Why Inaction Hurts Your Business and How to Fix It

AGRICATLYST INNOVATIONS LAUNCHES THE AFRICAN WOMEN IN AGRI-FOODTECH PROGRAM TO SUPPORT WOMEN

Collaboration as the key to survival in the auto industry

The idea for the start-up Sypwai was on the minds of dozens of people for months.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Dan Martell

Dan Martell

I coach ambitious software founders | Award-winning angel investor / 5x founder with 3x exits | Speaker | Proud Father.

More from Medium

A Guide For Building, Launching, and Growing a Marketplace Startup

How Does Your Brand Perform in the 3rd Impression Level?

Entrepreneurs Have to Make Difficult Decisions — How Do You Know If You’re Making the Right Ones?

Why Indie Newsletters are awesome