How To Create a Business Playbook™ for Your Startup

Dan Martell
2 min readJun 19, 2017

Are you down with SOP’s?

Some call em’ Standard Operating Procedures, I call them Playbooks.

If you’re tired of putting out fires in your business, then you’ll need them to keep your sanity.

Recently I had the privilege of having dinner w/ the Godfather of system design for entrepreneurs, Michael Gerber (author of The E-Myth / 10M copies sold).

I shared my story of how his book transformed everything for me.

At 23 I was set on starting another company for the 3rd time (the first two failed), but I was deadset on doing it differently.

Listen to the full story on my Facebook page (10m21s).

Gerber’s book, taught me a new way to think about business.

I’ve used this process to create a framework called the Business Playbook™.

The goal is to teach you how to have others complete the work in a way that’s as good, if not better than you!

Also, if you do it right, it becomes the easiest way to crosstrain anyone new on your team.

Watch the video to learn how to set this up.

Business systems for your business can be daunting… and seem like a HUGE task, but I’ve broken it down to the simplest next steps:

  1. Start with a program
  2. Add to weekly team meeting
  3. Ingrain it into the culture
  4. Create 3 sections: Procedures, References, Templates
  5. Use it for onboarding / training

#5 is the most important… it will allow you to quickly hire, train and onboard anyone to your team in a streamlined fashion.

Have you implemented systems in your business?

If so, please leave a comment and let everyone else know how it’s impacted your life.

If not, get going… read below for a tip to make this a no brainer :)

Here’s to living a bigger life and business.

Dan Martell has advised more startups than his hometown has people and teaches startup founders like you how to scale. (Get the free 3 videos to grow your business here.) He previously created, raised venture funding for and successfully exited two tech startups: Flowtown and You should follow him on twitter@danmartell for tweets that are actually awesome.



Dan Martell

I coach ambitious software founders | Award-winning angel investor / 5x founder with 3x exits | Speaker | Proud Father.