How To Choose A Startup Idea If The Solution Already Exists

Dan Martell
2 min readJan 23, 2017

Do you think Google was the first search engine? AirBnb.com the first online vacation rental site? Dropbox the first online file storage company?

No. No. No.

Why does this matter?

Because it’s the most common excuse wantrapreneurs like to give for staying on the sidelines.

“Someone’s already doing this… it already exists.” is their reason.

Bull-oney.

It’s nothing but a convenient cop-out that keeps you from making your biggest impact.

If anything, I get pumped when I see competitors, especially big ones making bank.

It means there’s a market.

It means I can hire their top staff.

It means I have competition to make me better.

How do you compete?

That’s what I cover in this week’s video.

If you’re still struggling to find a way to make a meaningful dent in your competitive market, leave a comment with your challenges and I’ll reply with my thoughts.

Be sure to provide context so I can be ultra specific in my recommendations.

Here’s to the crazy ones who go into battle when the guns are shooting!

Dan Martell has advised more startups than his hometown has people and teaches startup founders like you how to scale. (Get the free 3 videos to grow your business here.) He previously created, raised venture funding for and successfully exited two tech startups: Flowtown and Clarity.fm. You should follow him on twitter@danmartell for tweets that are actually awesome.

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Dan Martell

I coach ambitious software founders | Award-winning angel investor / 5x founder with 3x exits | Speaker | Proud Father.