How SaaS Founders Can Win The Customer Acquisition Battle

Dan Martell
2 min readMar 7, 2022

One of the favorite parts of my week is the one-on-one coaching calls I get to do with SaaS Academy clients.

I love the entrepreneurial fire I see on those calls.

The excitement to reach stretch goals.

And the work ethic to turn those goals into reality.

Recently I had a coaching call with Marnie Stockman, CEO at Lifecycle Insights.

Her company helps IT business owners sell to execs, not techs.

Marnie asked some great questions on our call, including:

  1. Our competitors are scooping up our prospects. How do we market to them… without being gross?
  2. We’re projecting to double our ARR this year. When we grow at that scale, what are we going to break?

Watch our coaching call to hear my answers…

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There are loads of black hat tactics you can use to try to scoop prospects from your competitors.

But those aren’t the ones I use…Or that my team uses.

That’s why I gave Marnie some strategies that won’t make her feel gross.

And she’s going to implement one of them right away…

Because it’s low hanging fruit that she already knows how to do.

I wonder…

If you were in Marnie’s chair…

And we were on a 1:1 coaching call about your B2B SaaS business…

What would we talk about?

What would you ask? I’d love to have that conversation with you…

Dan Martell is a serial entrepreneur, an investor in 40+ startups like Intercom, Udemy, and Unbounce and the creator of SaaS Academy, helping over 800 B2B SaaS founders scale faster. He’s founded five SaaS companies and successfully exited three of them. If you want to scale faster without hitting the usual roadblocks, make sure to follow him on Youtube, Facebook, Instagram, LinkedIn & Twitter.

Join his exclusive Scaling SaaS Founders Facebook Group.

Originally published at on March 7th, 2022.



Dan Martell

I coach ambitious software founders | Award-winning angel investor / 5x founder with 3x exits | Speaker | Proud Father.