How Founders Can Avoid The Startup Graveyard Using The Software Sales Matrix

  • What’s the average size of a deal on an annual basis (called ACV: Annual Contract Value).
  • What do your marketing activities look like and how much do you spend on a monthly basis?
  • What do you offer to support your customers? 1–800 #? Online FAQ? Do you send people on site to train or configure?
  • How does your sales process work? Who’s involved? What’s the time to close a new lead?
  • How do you onboard a new customer? What’s the process for them to get started?



Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Dan Martell

Dan Martell

I coach ambitious software founders | Award-winning angel investor / 5x founder with 3x exits | Speaker | Proud Father.