Growth Through Publicity (Not Paid Ads) with Adrian Salamunovic @ CanvasPop — Escape Velocity Show #49

Paid ads… or publicity?

Choose.

For a bootstrapped startup with little-to-no cash in the bank trying to find their first thousand customers, this question should be a no-brainer.

Publicity.

PR doesn’t cost. There’s no PPC or ad spend behind good PR.

Every dollar returned is profit and the only upfront cost is time.

Yet a good PR campaign can explode in virality and skyrocket your traffic.

Why? Because instead of paying to get your product featured on valuable marketing channels, publicity means you ARE the valuable marketing channel.

Publicity means interviews, featured guest posts, public appearances, podcast interviews and more.

You and your product become the valuable content that others want to consume.

It means getting attention… for free.

But you HAVE to have a story that sells your product before you can get that free PR.

Want to know how to do that?

Let’s hear from a PR expert, Adrian Salamunovic, entrepreneur and co-author of Free PR.

Trust me… if you want your SaaS to grow quickly, you don’t want to miss this interview.

Adrian was the co-founder of CanvasPop and DNA 11, both companies that he grew organically generating millions in revenue through free PR channels.

But he became a PR expert out of necessity.

In this kickass interview, we get chatting about:

  • How he did over $1M in revenue in 14 months with zero funding
  • Why any product can be sold through story
  • How marketing channels have multiplied
  • Utilizing multi-channel marketing for startups
  • How to write your brand story
  • Finding your ‘remarkable angle’
  • The keys to good PR
  • Becoming a branded thought-leader in your industry

The value bombs that Adrian drops in this interview are insane.

You’re crazy not to listen in.

Doesn’t matter if your startup is fresh out the gate or if you’re already scaling towards millions…

Story. Matters.

Period.

If you’ve EVER wanted the ultimate SaaS growth hack… this is it: create organic publicity.

Get your headphones in, and PLEASE don’t miss out on this interview.

P.S. Prefer audio? Subscribe to the Escape Velocity Show directly on Apple Podcasts or Spotify and make sure to leave a rating and review if you find the show helpful.

Dan Martell is a serial entrepreneur, an investor in 40+ startups like Intercom, Udemy, and Unbounce and the creator of SaaS Academy, helping over 500 B2B SaaS founders scale faster. He’s founded five SaaS companies and successfully exited three of them. If you want to scale faster without hitting the usual roadblocks, make sure to follow him on Youtube, Facebook, Instagram, LinkedIn & Twitter.

Join his exclusive Scaling SaaS Founders Facebook Group.

Originally published at https://www.danmartell.com on March 11, 2021.

I coach ambitious software founders | Award-winning angel investor / 5x founder with 3x exits | Speaker | Proud Father.