Do Hard Things — Why I Refuse to Give Up

So here’s a crazy story….

In January, I started training for an Ironman 70.3 event.

I had never done anything like this before in my life… and I knew it was going to be f-ing hard.

I’m 6’3” and weighed 235lbs… I looked more like a linebacker than a skinny triathlete.

An Ironman 70.3 (aka: Half Ironman) consists of a 1900m swim, 90km bike ride and 21km run.

This is how I broke down my goals::

  1. Good: I wanted to finish the race — I didn’t care if that meant crawling across the finish line.

After 2 months of intense training with some buddies, we were hit with tough news. The outbreak of COVID-19 meant our Ironman event was cancelled.

We had every excuse to quit training.

100% free pass.

There was no event and no-one would have called us a failure if we threw in the towel.

But we didn’t.

Down to just 5 friends, we decided we were going to finish our Ironman challenge… even if we had to make our own event.

And that’s exactly what we did.

This video is the story of why I refuse to give up even when it’s ok to.

I never want to be someone that says: “It’s too hard, quitting is more convenient”.

If I let convenience and a fear of failure guide my choices in life, there is no chance in hell I’d be where I am today.

Everything that I’m proud of was difficult to achieve. But I did it anyway.

You just have to keep working.

Keep pushing.

Keep fighting.

And if this micro-doc struck a chord with you, I would love to hear from you in the comments.

Dan Martell has advised more startups than his hometown has people and teaches startup founders like you how to scale. (Get access to all my latest business hacks.) He previously created, raised venture funding for and successfully exited three tech companies: Spheric, Flowtown and You should follow him on twitter @danmartell for tweets that are actually awesome.

Originally published at on August 24, 2020.



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Dan Martell

I coach ambitious software founders | Award-winning angel investor / 5x founder with 3x exits | Speaker | Proud Father.