Creating a Limited-Time Offer: 5 Strategies That Shouldn’t Be Ignored
Have you created a limited-time offer before?
Black Friday sale? Pre-selling your product? An end of year campaign?
Although it sounds like a great idea, be warned…
It’s a double-edged sword.
Done right, a limited-time offer is a massive cash injection into your business that can sustain your dev team without the need for investors.
But cut the wrong way, and you’ll BLEED revenue until your balance sheet is dyed red.
I’ve seen SaaS founders run generous limited-time offers…
…only to have those offers come back to haunt them with the wrong customers, a clogged-up support, and no long-term value generated for their business.
Even when at first everything looked awesome!
So in my latest video, I’ll talk you through HOW to create a limited-time offer the right way.
If you get this right, it could explode growth for your business, activate those on-the-fence buyers, and lower your CAC, and do all this without any downsides or negative kickbacks.
Let’s go.
Exclusive Download: Limited Time Offer Builder™ — Boost Cash And Fill Your Pipeline With New Customers In Record Time
he 5 key points I’m digging into for assembling a rock-solid limited-time offer are:
- Know your C.O.G.S.
- Pay more, not less
- Bundle the OUTCOME
- R&D (No- not research and development…)
- Promote the deal
Like everything I talk about, success is not accidental — it’s strategic.
I want to show you that time-limited offers are an excellent idea, provided you assemble them correctly.
What’s your experience?
Have you made an offer in the past that still haunts you today? Or do you feel like you nailed it?
Drop me a comment on the video, I’d love to share war stories.
P.S. Prefer audio? Subscribe to the Growth Stacking Show directly on Apple Podcasts or Spotify and make sure to leave a rating and review if you find the show helpful.
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Dan Martell is a serial entrepreneur, an investor in 40+ startups like Intercom, Udemy, and Unbounce and the creator of SaaS Academy, helping over 500 B2B SaaS founders scale faster. He’s founded five SaaS companies and successfully exited three of them. If you want to scale faster without hitting the usual roadblocks, make sure to follow him on Youtube, Facebook, Instagram, LinkedIn & Twitter.
Join his exclusive Scaling SaaS Founders Facebook Group.
Originally published at https://www.danmartell.com on March 22, 2021.
