6 Core Business Functions of a SaaS Company And The Metrics To Measure

Dan Martell
2 min readAug 13, 2018

During Flowtown’s peak, I had TWELVE people reporting to me.

That was on top of my own workload that I was responsible for delivering on.

Talk about overwhelm.

I was literally inundating myself with reports/metrics/managers that didn’t necessarily serve the growth of the company.

Rule of thumb:

If you need your hands and toes to list all the people reporting to you, you’re doing it wrong.

When working with my clients inside SaaS Academy, I recommend that a founder has no more than 7 people reporting to them.

That’s it.

This helps prevent “metric shock’ while still giving you instant visibility on the metrics that are vital for your growth — and holding the right people accountable to generate those outcomes.

In this week’s video, I lay out the 6 Core Business functions you need to have someone reporting on — as well as the key metrics that they need to obsess over.

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At a high level, the core functions you need to have someone reporting on are:

  1. Product
  2. Engineering
  3. Marketing
  4. Sales
  5. Customer Success
  6. Ops & Finance

Of course, these are broad categories with literally hundreds of metrics you can track for each.

But after 20 years of building, investing in, and advising SaaS companies, I believe there are only a handful of metrics that are absolutely critical for the growth of your company.

Watch this week’s video to make sure you have a pulse on them.

Dan Martell has advised more startups than his hometown has people and teaches startup founders like you how to scale. (Get the free 3 videos to grow your business here.) He previously created, raised venture funding for and successfully exited two tech startups: Flowtown and Clarity.fm. You should follow him on twitter@danmartell for tweets that are actually awesome.

Originally published at www.danmartell.com on August 13, 2018.



Dan Martell

I coach ambitious software founders | Award-winning angel investor / 5x founder with 3x exits | Speaker | Proud Father.