5 Non-SaaS Strategies To Gain An Unfair Advantage For Your SaaS Business
Nokia. Myspace. Blockbuster…
They didn’t evolve fast enough.
Now where are they?
And after two failed businesses, I learned this the hard way:
If you’re not leading, you’re falling behind.
New software products are launching all the time.
And with competitors constantly looking to swoop up your users…
How do you stay one step ahead?
What do you do to stay in the spotlight?
Here’s what I started doing when I built Spheric Technologies (my third business).
I studied successful businesses in other industries.
This gives you an UNFAIR advantage.
Because while everyone copies everyone else…
You’re the only person with a completely fresh approach.
…slashing your way through the jungle of noise and making it out alive.
So today, I want to share with you how to grow your SaaS company by learning from other industries.
Industries like gaming, consulting, manufacturing, fitness, and others…
If you didn’t think these industries had anything to do with SaaS — think again.
This strategy is timeless.
I still do this today after successfully exiting 3 of my businesses.
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In today’s video, we’ll be covering 5 areas of opportunity:
- Upsells
- Use-Case Selling
- Activation
- Product design
- Pricing
“Success leaves clues”.
Everything that has been created was made by someone else out there, no smarter than you…
It’s up to you to model their ideas and processes.
Whether your focus is to reduce churn, shorten your sales cycle, or streamline product development…
Watch this week’s video and start getting inspired by how other industries solve your biggest bottlenecks.
Also, let me know your #1 takeaway from the video. I love hearing what resonated with you most.
Dan Martell is a serial entrepreneur, an investor in 40+ startups like Intercom, Udemy, and Unbounce and the creator of SaaS Academy, helping over 500 B2B SaaS founders scale faster. He’s founded five SaaS companies and successfully exited three of them. If you want to scale faster without hitting the usual roadblocks, make sure to follow him on Youtube, Facebook, Instagram, LinkedIn & Twitter.
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Originally published at https://www.danmartell.com on November 15th, 2021.
